Croma is India's first and most trusted large-format specialist retail store, offering a wide range of consumer electronics and home appliances. Founded in 2006, Croma is a subsidiary of Infiniti Retail Ltd., which is part of the Tata Group. The company operates over 550 stores across more than 200 cities in India, providing customers with a seamless omnichannel shopping experience both in-store and online. store.croma.com+5tata.com+5cromafrenchiseindia.com+5swethakumar.neocities.org+3en.wikipedia.org+3cromafrenchiseindia.com+3
Key Offerings
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Product Range: Croma offers over 25,000 products from more than 550 brands, including its own-label products launched in 2008. The own-label range includes over 400 products curated by in-house experts, featuring the latest technology at competitive prices. cromafrenchiseindia.com+2swethakumar.neocities.org+2tata.com+2swethakumar.neocities.org+2cromafrenchiseindia.com+2tata.com+2
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Services: Croma provides services like ZipCare, which offers protection against manufacturing defects and accidental or liquid damage for newly purchased devices. Additionally, the company has introduced Express Delivery, ensuring same-day delivery for orders placed before 4 PM in major cities. cromafrenchiseindia.com+1tata.com+1
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Expansion and Growth: In FY23, Infiniti Retail's sales nearly doubled to ₹16,015 crore, driven by Croma becoming the exclusive online seller for all electronic products on the Tata Neu platform and rapid offline store expansion. The company opened 113 new stores during the year, with same-store growth increasing by 44%. m.economictimes.com+1tata.com+1
Community Initiatives
Croma is committed to corporate social responsibility, focusing on areas such as energy-efficient devices, safe e-waste disposal, and skill development for marginalized youth. The company encourages employee volunteering to improve community life and promote responsible consumption of consumer electronics. tata.com
Customer Feedback
Customer experiences with Croma vary. Some users have reported positive experiences, highlighting smooth delivery and product quality. Others have faced challenges with after-sales service, including issues with product delivery and support. It's advisable for customers to review the latest feedback and consider their own experiences when engaging with the brand. reddit.comreddit.com
For more information or to explore their product offerings, you can visit Croma's official website.
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